Last month we talked about establishing a web presence for your insurance business—and now we’ll delve deeper into it by taking a closer look at Facebook, an integral part of your online marketing strategy.

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Insurance is a fairly stable industry to be in during a recession. No matter how bad the economy gets, people and businesses still need insurance. But that doesn’t mean things are easy—especially for small insurers. The strained economy has put pressures of several different types on small insurance agents and their businesses. Here’s a look at what you’re facing in a difficult economy.

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In our November article on establishing an online presence for your insurance business, we mentioned SEO—that’s Search Engine Optimization. This is an important topic for insurance agents, who get a lot of their business through online searches. The question is, who’s searching for you? And how do you make sure your site is easy to find online?

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Some people are natural net workers. They seem to know everyone—and are never happier than in a big group of people they haven’t met. But for others, networking is a chore—and to be avoided at all costs.

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Surviving as an independent agent isn’t just about maintaining your license through the right insurance CE classes. You also need to stand out from your competitors—and bring in new business. Generating new business isn’t easy—especially for new brokerages in a highly competitive market. Here are a few basic ways you can get started in promoting your business—and making sure it thrives. Continue reading →