Let’s face it—the 18-29 demographic isn’t exactly known for worrying about insurance. This is the group that’s least likely to have the disposable income to afford it; the least likely to have expensive properties and possessions that need insurance; and the most likely to go without health insurance if they can’t get it through a job or their parents. However, you can see success in selling insurance to this market. Here are a few ways to do it. Continue reading →

Let’s face it: whether you’re a captive agent, completely independent, or some combination of both, you sell the same product a lot of your competitors sell. And while it’s true you might have a great product, chances are the guy down the street does too—and it’s from the same company. Every business owner has to separate himself from the competition—but in insurance, it’s particularly hard to do. Continue reading →

Not everybody gets sick, crashes their car, has their house flooded, or lives through a home fire. But eventually, everybody dies. This makes life insurance the one type of coverage everyone will probably need at some point. Still, it’s not easy to sell life insurance. Here are a few special challenges that life insurance agents face—and how to overcome them. Continue reading →

Competitive research can be data-driven and highly complicated—but it doesn’t have to be. If you’re an insurance agent, it can pay off to know your competition—and understand why your prospects might choose your company over theirs or vice versa. Here are a few questions you can ask without complex analysis or an army of data analysts at your disposal—to conduct your own shoestring competitive research. Continue reading →

The Supreme Court upheld President Obama’s Affordable Care Act. And while the majority of the measures in the bill won’t take effect until 2014, some of the changes will happen much sooner than that—affecting the coverage of millions of Americans, as well as the health insurance agents who sell to them. If you sell life and health insurance, here are a few factors that may have an effect on your business. Continue reading →