Monthly Archives: May 2013

Conducting Competitive Research: A Must for Insurance Agents

Competitive research can be data-driven and highly complicated—but it doesn’t have to be. If you’re an insurance agent, it can pay off to know your competition—and understand why your prospects might choose your company over theirs or vice versa. Here … Continue reading

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The Affordable Care Act Passed: What it Means for Life and Health Agents

The Supreme Court upheld President Obama’s Affordable Care Act. And while the majority of the measures in the bill won’t take effect until 2014, some of the changes will happen much sooner than that—affecting the coverage of millions of Americans, … Continue reading

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Selling Insurance to Younger Markets: Tips for Success

Let’s face it—the 18-29 demographic isn’t exactly known for worrying about insurance. This is the group that’s least likely to have the disposable income to afford it; the least likely to have expensive properties and possessions that need insurance; and … Continue reading

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Setting Yourself Apart: How to Differentiate in a Crowded Insurance Marketplace.

Let’s face it: whether you’re a captive agent, completely independent, or some combination of both, you sell the same product a lot of your competitors sell. And while it’s true you might have a great product, chances are the guy … Continue reading

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