Category Archives: Tips

Your Insurance Agency Website: 3 Tips for Converting Online Visitors

Is your agency’s website experiencing a lot of online traffic but not enough conversions? If your answer is yes, take heart in the fact that you are not alone. Today’s insurance agency websites aren’t set-it-and-forget-it marketing tools. As the face … Continue reading

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COVID-19: 3 Ways Insurance Agents Can Demonstrate Their Value in a Crisis

In a crisis situation such as the COVID-19 pandemic, insurance professionals have an opportunity to shine and demonstrate to their clients that they are more than just a fair-weather agent. The following are three ways you can be there for … Continue reading

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Did You Just Hire the Wrong Person for Your Insurance Agency? 3 Things You Don’t Want in a CSR

Did you know that your customer service representative (CSR) is directly tied to the profitability of your insurance agency? The fact is, a good CSR is a vital member of your team when it comes to nurturing new business opportunities … Continue reading

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3 of the Worst Social Media Marketing Mistakes Insurance Agents Make

Social media marketing can help insurance agents/brokers better communicate and interact with policyholders and prospects — but only if it’s done right. Don’t miss the mark. Check to see whether you are making these three critical social media mistakes. Having … Continue reading

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Keeping the Pipeline Full: 3 Strategies for Growing Your Insurance Agency in 2020

Did your insurance agency experience growth in 2019? If yes, by how much? An industry study by Marshberry shows that in 2018, the average organic growth rate of insurance agencies surveyed was just 5.3%. Today, the average organic agency growth … Continue reading

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