Tag Archives: what is a hard market

What Makes Selling Insurance in a Hard Market So Challenging?

There has been a great deal of noise in the insurance industry regarding our current hard market cycle. But what exactly is a hard market and what makes selling insurance such a challenge in this type of economic environment? What … Continue reading

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3 Tips for Selling in a Hard Insurance Market

A hard insurance market is when there is a higher than normal demand for coverage but a reduced capacity for most types of insurance lines. As a result of a hard market, premiums are typically higher, and carriers are less … Continue reading

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