Archives for 2022

Nov
29

Survey Reveals Why More Small Business Owners Aren’t Buying Cybersecurity Insurance

According to AdvisorSmith, 69% of small business owners surveyed said that they have concerns about falling victim to a cyberattack. However, despite this growing issue, only 17% of small to medium-sized businesses (SMBs) said that they have some form of […]

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Nov
15

Insurance Marketing: 4 Ways to Get Emails in Front of Your Target Audience

Email marketing continues to be an effective tool for insurance agents — and for good reason. In addition to being a low-cost strategy for staying in touch with prospects and existing policyholders, it can help with lead generation and referrals. […]

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Oct
31

5 Tips for Getting More Out of Your Agency’s Website and Social Media Efforts

If you’re an insurance agent, you know how important it is to have a strong online presence. In fact, just last year, 44% of Americans surveyed said that they purchased their insurance online. However, simply having a website isn’t good […]

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Oct
17

5 Insurtech Trends on Deck for 2023

From attracting and retaining more customers to expanding insurance products and online services, it’s critical for insurers to embrace the adoption of digital technologies to remain competitive and increase their market share. The following are five insurtech trends that have […]

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Sep
28

Group Health Insurance Selling: 4 Tops to Help You Close More Sales During Open Enrollment

If you’re an insurance professional who sells group health insurance, then you understand the challenges in convincing human resource managers, employers and employees to buy health insurance products during open enrollment. For example, after giving your presentation, you’ll likely have […]

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Sep
15

Addressing 3 of the Top Life Insurance Misconceptions

It can be a challenge selling people on the importance of life insurance. As an agent, you’ve likely heard all the reasons why someone believes they don’t need coverage. In most cases, people simply don’t have the information they need […]

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Aug
30

California’s Fire Insurance Program Faces Challenges and Changes in 2022

As this year’s wildfire season gets underway, homeowners across the fire-prone state of California are bracing for what could be another tumultuous year. Currently, an estimated 198,797 acres have already been burned and 503 structures have been damaged or destroyed, […]

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Aug
16

Life Insurance Awareness Month 2022: A Great Time to Increase Your Life Insurance Sales!

Every September, the nonprofit organization Life Happens sponsors Life Insurance Awareness Month (LIAM), a month-long campaign dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. As a life insurance agent, you can […]

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Jul
29

Swimming Pools and Insurance: 3 Things Your Homeowner Clients Need to Know

Of the 128.58 million households in the U.S., 10.4 million homeowners have a swimming pool. And while most homeowners insurance policies will cover pool-related claims and liabilities, there are exceptions. Whether your clients already have a pool or are considering […]

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Jul
15

Insuring Electric Vehicles: Addressing the Cost of Coverage With Your Clients

The sticker price of electric vehicles (EVs) may have put off consumers in the past, but with prices coming down, manufacturer incentives and potential EV tax credits, more Americans are looking into purchasing an EV. In fact, a recent poll […]

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