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Monthly Archives: May 2013
Conducting Competitive Research: A Must for Insurance Agents
Competitive research can be data-driven and highly complicated—but it doesn’t have to be. If you’re an insurance agent, it can pay off to know your competition—and understand why your prospects might choose your company over theirs or vice versa. Here … Continue reading
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The Affordable Care Act Passed: What it Means for Life and Health Agents
The Supreme Court upheld President Obama’s Affordable Care Act. And while the majority of the measures in the bill won’t take effect until 2014, some of the changes will happen much sooner than that—affecting the coverage of millions of Americans, … Continue reading
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Selling Insurance to Younger Markets: Tips for Success
Let’s face it—the 18-29 demographic isn’t exactly known for worrying about insurance. This is the group that’s least likely to have the disposable income to afford it; the least likely to have expensive properties and possessions that need insurance; and … Continue reading
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Effective Body Language for In-Person Sales
It’s not always what you say that closes the sale—but how you say it. Body language plays an important role in communications, and people are adept at reading between the lines. Your body language can make a prospect more comfortable—or … Continue reading
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Setting Yourself Apart: How to Differentiate in a Crowded Insurance Marketplace.
Let’s face it: whether you’re a captive agent, completely independent, or some combination of both, you sell the same product a lot of your competitors sell. And while it’s true you might have a great product, chances are the guy … Continue reading
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