Category Archives: Insurance

Insurance Marketing: 4 Ways to Get Emails in Front of Your Target Audience

Email marketing continues to be an effective tool for insurance agents — and for good reason. In addition to being a low-cost strategy for staying in touch with prospects and existing policyholders, it can help with lead generation and referrals. … Continue reading

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5 Tips for Getting More Out of Your Agency’s Website and Social Media Efforts

If you’re an insurance agent, you know how important it is to have a strong online presence. In fact, just last year, 44% of Americans surveyed said that they purchased their insurance online. However, simply having a website isn’t good … Continue reading

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5 Insurtech Trends on Deck for 2023

From attracting and retaining more customers to expanding insurance products and online services, it’s critical for insurers to embrace the adoption of digital technologies to remain competitive and increase their market share. The following are five insurtech trends that have … Continue reading

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Group Health Insurance Selling: 4 Tops to Help You Close More Sales During Open Enrollment

If you’re an insurance professional who sells group health insurance, then you understand the challenges in convincing human resource managers, employers and employees to buy health insurance products during open enrollment. For example, after giving your presentation, you’ll likely have … Continue reading

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Addressing 3 of the Top Life Insurance Misconceptions

It can be a challenge selling people on the importance of life insurance. As an agent, you’ve likely heard all the reasons why someone believes they don’t need coverage. In most cases, people simply don’t have the information they need … Continue reading

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