Category Archives: Tips

A Looming Recession: 3 Areas Where the Insurance Industry Could Be Impacted and How Scenario Testing May Help

Posted on February 15, 2023 by ce

Insurance has long been thought of as a recession-proof industry. Why? Because despite their financial situation, people will typically continue to purchase home, auto, life and health insurance. So today, with the current economy teetering on the brink of a … Continue reading →

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What’s in Store for the Insurance Industry in 2023? Experts Weigh in on 3 Key Trends

Posted on January 25, 2023 by ce

To say that the insurance industry has experienced a turbulent past few years would be an understatement. What should agents and insurance companies expect in the new year? The following are three key trends that industry experts believe will be … Continue reading →

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Insurance Marketing: 4 Ways to Get Emails in Front of Your Target Audience

Posted on November 15, 2022 by ce

Email marketing continues to be an effective tool for insurance agents — and for good reason. In addition to being a low-cost strategy for staying in touch with prospects and existing policyholders, it can help with lead generation and referrals. … Continue reading →

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5 Tips for Getting More Out of Your Agency’s Website and Social Media Efforts

Posted on October 31, 2022 by ce

If you’re an insurance agent, you know how important it is to have a strong online presence. In fact, just last year, 44% of Americans surveyed said that they purchased their insurance online. However, simply having a website isn’t good … Continue reading →

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Addressing 3 of the Top Life Insurance Misconceptions

Posted on September 15, 2022 by ce

It can be a challenge selling people on the importance of life insurance. As an agent, you’ve likely heard all the reasons why someone believes they don’t need coverage. In most cases, people simply don’t have the information they need … Continue reading →

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