life insurance


The Millennial Shift – Embracing Life Insurance Trends

The life insurance industry is undergoing a significant transformation, driven by shifting demographics, technological advancements, and changing consumer behaviors. Millennials, a generation known for their distinct characteristics and preferences, are at the forefront of this evolution. This article delves into […]

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Capturing the Gen Z Market: Selling Life Insurance to the Next Generation

In the ever-evolving landscape of the insurance industry, it is imperative for licensed insurance professionals to adapt and strategize for the future. The emergence of Generation Z, or Gen Z, as a prominent demographic has presented both challenges and opportunities. […]

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Addressing 3 of the Top Life Insurance Misconceptions

It can be a challenge selling people on the importance of life insurance. As an agent, you’ve likely heard all the reasons why someone believes they don’t need coverage. In most cases, people simply don’t have the information they need […]

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Life Insurance Awareness Month 2022: A Great Time to Increase Your Life Insurance Sales!

Every September, the nonprofit organization Life Happens sponsors Life Insurance Awareness Month (LIAM), a month-long campaign dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products. As a life insurance agent, you can […]

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5 Ways Life Insurance Producers Can Help Prevent Policies From Lapsing

Selling life insurance is a rewarding experience. After all, you are helping people provide financial security for their loved ones after they’re gone. But did you know that nearly 99% of term life insurance policies never pay out on a […]

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COVID-19 Continues to Increase Consumer Awareness in The Importance of Life Insurance

COVID-19 has made so many people feel vulnerable to contracting the virus, leading them to think about their mortality and “what if” scenarios.  Recent data gathered by the Life Insurance Marketing and Research Association (LIMRA), shows that COVID-19 has significantly affected […]

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